House of SORAE · Est. 2025

We design worldsworth being in.

What is a curation house?

The standard behind everything we do.

A curation house selects. It designs experiences with intention, choosing every element because it belongs — not because it's available. At SORAE, curation is our philosophy, our practice, and our promise.

Every element of a SORAE experience — the venue, the vendor, the dress code, the energy in the room — has been chosen because it's right. Whether we're hosting 25 women or 200, the room always feels like it was built for you. Because it was.

01

Curation over volume

We produce fewer experiences so each one earns its place in your memory.

02

Community is the product

The experience is the reason. The women in the room are the value.

03

Standards without barriers

Elevated does not mean exclusive. We curate access, not gatekeeping.

Three arms. One house.

How the House operates.

House of SORAE operates through two distinct arms — each with its own audience, output, and purpose. Together, they define what it means to be a curation house.

Branch 01

Sorae Social

Where women
gather with intention.

The experience arm of the house.

Sorae Social is our public-facing experience brand — curated experiences, intimate gatherings, and seasonal experiences designed for women who want more from the rooms they walk into.

From rooftop spritz hours to yacht Pilates on Lake Michigan, every Sorae Social experience is built around three things: elevated environment, intentional community, and moments worth documenting.

The 2026 season runs May through November with over a dozen curated experiences across Chicago — ranging from the Sorae Sculpt Series (our wellness event arm) to intimate boat dinners to networking salons.

Move

Wellness events, fitness experiences, and movement-based programming

Gather

Social experiences, picnics, rooftops, and curated group moments

Indulge

Over-the-top iconic moments — boat dinners, season closers, luxury evenings

Rise

Networking, professional community, and ambition-forward programming

View the 2026 Season →

Branch 02

Sorae Atelier

Where brands come
to create with us.

The creative studio arm of the house.

Sorae Atelier is the B2B creative studio behind the house — a full-service partner for brands, venues, and organizations looking to design experiences that move people.

Where Sorae Social creates for our community, Atelier creates with partners. We bring the same curatorial eye, production standards, and brand sensibility to client work — building activations, pop-ups, branded experiences, and private event productions that feel unmistakably SORAE.

Whether you're a luxury brand launching a product, a venue building a women's programming series, or a corporate team looking for a retreat that actually resonates — Atelier is the creative partner you've been looking for.

Design

Concept to execution — event design, activations, branded pop-ups

Partner

Brand integrations, sponsorships, and co-produced experiences

Private

Corporate retreats, private dinners, milestone celebrations

Content

UGC strategy, influencer programming, and social-first event design

Work with Atelier →

Chicago, IL · Est. 2025

“For the girl who does
everything with intention.”

SORAE was built on the belief that the experiences available to women should match the standard they hold for everything else in their lives. We're still early. The season is live, the house is growing, and the best rooms are still ahead.

Explore the Season